B2B, Found: 8 Items

The Latest Trends in B2B Content

More evidence that providing quality content is the name of the social media marketing game. This is a great infographic…Read More

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Insurers must overcome the customer engagement disconnect

Insurers Must Beat the Customer Engagement Disconnect

Insurance marketing professionals are striving to beat the customer engagement disconnect. They know that customer engagement must go beyond internet…Read More

The Portfolio

July 21, 2016

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key marketing ingredients

Marketing Is Like Making Chocolate Chip Cookies

I make the best chocolate chip cookies in the world, bar none! Doing so is a lot like marketing and…Read More

About Insurance Communicators

February 24, 2016

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Setting Your Blog on Fire

November 8, 2013 Insurance Topics 2

The dream of every blogger is to watch their blog catch viral fire. I have enjoyed a week of the…Read More

Just for Fun: How Not To Do A Webinar

11 Steps to Make Sure Your Next Webinar Is a Total Flop (From Hubspot http://blog.hubspot.com/blog/tabid/6307/bid/34149/11-Steps-to-Make-Sure-Your-Next-Webinar-Is-a-Total-Flop.aspx#ixzz2KF8ExffI) So, you’ve decided to host a…Read More

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cp4-full

What’s More Effective, Direct or Email marketing letters?

Good stuff, but not directly applicable to B2B marketing… http://blog.hubspot.com/blog/tabid/6307/bid/34032/An-Investigation-Into-the-ROI-of-Direct-Mail-vs-Email-Marketing-DATA.aspxRead More