Digital marketing, Found: 10 Items

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Leader’s Edge Feature Offers Digital Marketing Insight and Advice

Question: When there is so much Internet noise, how do you make sure your company stands out? Answer: Digital marketing.…Read More

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Effective customer experience (CX) relies on a greater marketing investment.

Salesforce Report Makes Case for Greater Marketing Investment

March 31, 2017 Communications/Marketing 2

Need case-building ammunition when convincing the C-Suite to boost its marketing investment? Check out Salesforce’s 2016 State of Marketing report. …Read More

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key marketing ingredients

Marketing Is Like Making Chocolate Chip Cookies

I make the best chocolate chip cookies in the world, bar none! Doing so is a lot like marketing and…Read More

The Portfolio

July 21, 2016

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Reaching Customers Starts with Quality Insurance Content

Facing the Insurance Quality Content Dilemma – Part 2

Quality insurance content is the foundation for reaching potential markets. Last week, I wrote about the choice insurance marketing and…Read More

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How to find expert insurance content

Facing the Insurance Quality Content Dilemma (Part 1)

Effective insurance marketing and public relations efforts, including inbound marketing and search engine optimization depends on hiring professionals who understand…Read More

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Digital media expert Lon Safko

Q & A with Social Media Bible Author Lon Safko

February 11, 2014 Communications/Marketing 1

Lon Safko is a bestselling author of books including, The Social Media Bible and The Fusion Marketing Bible. Soon, Lon’s show, “Social…Read More

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AR_Jan-Feb_2016 Cover

For Actuaries and Underwriters, Times Are a-Changin’

January 28, 2016 Insurance Topics 0

The days of actuaries and underwriters applying their crafts through separate roles and responsibilities are on the way out, as…Read More

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State Library Victoria Collections via Flicker.com

Website Writers and Developers Must Work in Tandem

Developing websites is far different from even five years ago. Website technology and Search Engine Optimization (SEO), as examples, have…Read More

Lipold Publishes Article in Leader’s Edge magazine

January 23, 2012 Insurance Topics 0

If you were up late last night wondering how insurance issues go through the legislative process, the answer is here!…Read More