Websites, Found: 15 Items

View Post
Write Successful Marketing Content

To Write Successful Marketing Content, Think Like A Journalist

To write successful marketing content, think like a journalist. This approach certainly works for my clients and my company. The…Read More

View Post
Writing long content requires vision, organization and focus.

The Art and Necessity of Writing Long Content

Writing long content, such as feature articles, reports and studies, may be a dying art. While minimalist web designs require…Read More

View Post
Blogging Important for Insurance Content Marketing

Why Blog About Insurance? (And How to Get Started)

Quality blogs can boost insurance content marketing. Demonstrating your subject matter expertise showcases your ability to serve current and potential clients.…Read More

The Portfolio

July 21, 2016

Read More

View Post
Reaching Customers Starts with Quality Insurance Content

Facing the Insurance Quality Content Dilemma – Part 2

Quality insurance content is the foundation for reaching potential markets. Last week, I wrote about the choice insurance marketing and…Read More

View Post
State Library Victoria Collections via Flicker.com

Website Writers and Developers Must Work in Tandem

Developing websites is far different from even five years ago. Website technology and Search Engine Optimization (SEO), as examples, have…Read More

Thank You Tech Cast Global!!!

July 25, 2014 Insurance Topics 0

TechCast Global, which contributed significantly to my Contingencies article about disruptive technology and its effect on actuaries, the insurance industry…Read More

Know Thy Competitors

Professional football players literally go head-to-head against their competition. To win, they and their coaches have to know their competitors…Read More

Work is Risky, Even at the Navy Yard

September 16, 2013 Insurance Topics 3

When the radio announcer reported that people had been shot at the NAVSEA building in Washington, D.C.’s Navy Yard, I…Read More

Maximizing Your Quality Content Investment

Quality content is an investment. It requires expertise, experience and research. Whether writing it yourself or paying a writer, you…Read More