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Claim closure should enhance customer experience and an insurer's brand.

Claim Closure Can Enhance Customer Experience, Branding

Claim closure can set a positive tone that bolsters overall customer experience and an insurer’s brand. How insurance companies finish…Read More

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Appointment reminders are a customer experience enhancing opportunity.

Sending Omnichannel Appointment Reminders Offers Multifold Benefits

Sending omnichannel appointment reminders can help personal lines insurers save money, encourage efficiency and improve customer experience. Using omnichannel tools…Read More

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The First Notice of Loss is a critical customer experience opportunity.

Deploying the First Notice of Loss as a Customer Experience Opportunity

The First Notice of Loss is more than a critical part of the claims process. It’s an opportunity to improve…Read More

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Write Successful Marketing Content

To Write Successful Marketing Content, Think Like A Journalist

To write successful marketing content, think like a journalist. This approach certainly works for my clients and my company. The…Read More

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SPLICESoftware

The Difference Between Customer Service and Customer Experience

What’s the difference between customer service and customer experience for personal lines insurers? I tackle that question in a blog…Read More

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There are many new developments in cyber insurance.

New Developments in Cyber Insurance Address Growing Needs

May 17, 2017 Insurance Topics 0

Before the WannaCry worm began disrupting institutions all over the world last week, cyber insurers have been preparing for the…Read More

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Writing long content requires vision, organization and focus.

The Art and Necessity of Writing Long Content

Writing long content, such as feature articles, reports and studies, may be a dying art. While minimalist web designs require…Read More

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Effective customer experience (CX) relies on a greater marketing investment.

Salesforce Report Makes Case for Greater Marketing Investment

March 31, 2017 Communications/Marketing 2

Need case-building ammunition when convincing the C-Suite to boost its marketing investment? Check out Salesforce’s 2016 State of Marketing report. …Read More

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Dr. Thomas Parry, Integrated Benefits Institute Visionary

Dr. Thomas Parry, Integrated Benefits Visionary, Retires

March 27, 2017 Insurance Topics 0

Dr. Thomas Parry, integrated benefits visionary and president of the Integrated Benefits Institute (IBI), will be retiring on April 1. IBI’s new…Read More

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Predictive modeling will surpass human judgment.

For Insurance, Predictive Modeling Will Surpass Human Judgment

Predictive modeling will surpass human judgment and lead insurers to adapt a data and analytics insurance business model. This is…Read More

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