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Write Successful Marketing Content

To Write Successful Marketing Content, Think Like A Journalist

To write successful marketing content, think like a journalist. This approach certainly works for my clients and my company. The…Read More

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The Difference Between Customer Service and Customer Experience

What’s the difference between customer service and customer experience for personal lines insurers? I tackle that question in a blog…Read More

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There are many new developments in cyber insurance.

New Developments in Cyber Insurance Address Growing Needs

May 17, 2017 Insurance Topics 0

Before the WannaCry worm began disrupting institutions all over the world last week, cyber insurers have been preparing for the…Read More

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Writing long content requires vision, organization and focus.

The Art and Necessity of Writing Long Content

Writing long content, such as feature articles, reports and studies, may be a dying art. While minimalist web designs require…Read More

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Effective customer experience (CX) relies on a greater marketing investment.

Salesforce Report Makes Case for Greater Marketing Investment

March 31, 2017 Communications/Marketing 2

Need case-building ammunition when convincing the C-Suite to boost its marketing investment? Check out Salesforce’s 2016 State of Marketing report. …Read More

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Dr. Thomas Parry, Integrated Benefits Institute Visionary

Dr. Thomas Parry, Integrated Benefits Visionary, Retires

March 27, 2017 Insurance Topics 0

Dr. Thomas Parry, integrated benefits visionary and president of the Integrated Benefits Institute (IBI), will be retiring on April 1. IBI’s new…Read More

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Predictive modeling will surpass human judgment.

For Insurance, Predictive Modeling Will Surpass Human Judgment

Predictive modeling will surpass human judgment and lead insurers to adapt a data and analytics insurance business model. This is…Read More

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Donald Trump calls the Dodd-Frank Act a disaster.

Trump Calls Dodd-Frank Act a Disaster

January 31, 2017 Insurance Topics, Opinion 0

President Donald J. Trump called the Dodd-Frank Act a disaster, according to an article published at cnn.com yesterday. He pledges…Read More

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Will Trump help eliminate the Dodd-Frank Act provisions affecting property-casualty insurance?

Will Trump Help Eliminate The Dodd-Frank Act’s Insurance Provisions?

January 25, 2017 Insurance Topics, Opinion 1

Changing the Affordable Care Act is a top priority for President Donald J. Trump. Lobbyists that represent property-casualty insurance companies…Read More

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Actuaries are adopting predictive models new to property-casualty insurance

Adopting Predictive Models New to Property-Casualty Insurance

January 19, 2017 Insurance Topics 0

Actuaries are finding predictive models new to property-casualty insurance and discovering new applications for traditional analytics such as Generalized Linear…Read More

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