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Marketing Mistake Part II: Spending Too Much Money

Last week, I covered the biggest marketing and communications mistake: Not knowing your audience well enough. The second biggest marketing…Read More

Marketing Mistake 1: Not Knowing the Audience

Companies waste millions of dollars on ineffective marketing and communications efforts. While I cannot back this up with a study,…Read More

Welcome to My New Blog Home

January 3, 2012 Uncategorized 0

To start off the New Year, I moved my blog to Word Press from Blogspot. It’s a work in progress…Read More

Who Am I? Why Am I here?

December 28, 2011 Insurance Topics 0

I am Annmarie Geddes Baribeau. I am here to make it easier for you to reach your organization’s goals. My…Read More

Concerning Customer Empathy:

December 28, 2011 Uncategorized 7

Too Often, Decision Makers Forget How They Feel When They are Customers The other day I called the pediatrician’s office…Read More

Why Eminence Building is a Must

December 28, 2011 Uncategorized 0

  So you’re reading an article or web surfing. You notice a competitor being quoted or published and wonder who…Read More

Why I Never Miss Election Day

December 28, 2011 Uncategorized 0

  The following is an editorial I wrote during my freshman year at Ohio University when I was a staff…Read More

Business Lessons from Making Thanksgiving Dinner

Since it is Thanksgiving, I want to express my appreciation to my clients and those who support my career. There…Read More

Suggesting an Actuary Appreciation Day

December 28, 2011 Insurance Topics 3

While writing an article for the Academy of Actuaries the other day, I saw the wind whip the leaves around…Read More

Where is Workers’ Compensation for Pro Football Head Injuries?

December 28, 2011 Insurance Topics 0

Where is workers’ comp for pro football head injuries? This is a question I explore in my Claims Advisor magazine…Read More

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