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Blogging Important for Insurance Content Marketing

Why Blog About Insurance? (And How to Get Started)

Quality blogs can boost insurance content marketing. Demonstrating your subject matter expertise showcases your ability to serve current and potential clients.…Read More

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Robert Hartwig

Q & A: Insurance Information Institute’s Robert P. Hartwig

July 21, 2016 Uncategorized 0

Robert P. Hartwig, president and CEO of the Insurance Information Institute (III), has been one of my most valued sources…Read More

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Personal Automobile Insurance Actuarial

Personal Auto Pricing Since Great Recession

Many changes have taken place since the Great Recession, forever altering the personal automobile insurance pricing cycle. My latest Actuarial…Read More

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lebron_james_1

Why Cleveland Needed Cavs’ Victory

June 22, 2016 Uncategorized 2

To deeply appreciate the Cleveland Cavaliers championship victory, you had to grow up in Cleveland. This is not just about…Read More

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Reaching Customers Starts with Quality Insurance Content

Facing the Insurance Quality Content Dilemma – Part 2

Quality insurance content is the foundation for reaching potential markets. Last week, I wrote about the choice insurance marketing and…Read More

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How to find expert insurance content

Facing the Insurance Quality Content Dilemma (Part 1)

Effective insurance marketing and public relations efforts, including inbound marketing and search engine optimization depends on hiring professionals who understand…Read More

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key marketing ingredients

Marketing Is Like Making Chocolate Chip Cookies

I make the best chocolate chip cookies in the world, bar none! Doing so is a lot like marketing and…Read More

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The Dodd-Frank Act's Impact on P/C insurance.

Don’t Underestimate the Dodd-Frank Act’s Property-Casualty Insurance Impact

March 11, 2016 Insurance Topics 2

The Dodd-Frank Act Affects Property/Casualty insurance more than it may seem.Read More

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By Petr Kratochvil (Public Domain)

Tips for Hiring and Working With Freelance Writers

Freelance writers vary on experience, professionalism, expertise and quality. Finding one who will truly meet an organization’s needs requires a…Read More

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Legionella Under the Microscope. U.S. Centers for Disease Control (CDC).Public Domain.

Legionnaires Disease Deserves More Attention

February 4, 2016 Insurance Topics 0

Often, a new disease breaks out that has doctors and public health professionals puzzled and worried. In 2014, it was…Read More

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