Posts In: Communications/Marketing

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Insurers must overcome the customer engagement disconnect

Insurers Must Beat the Customer Engagement Disconnect

Insurance marketing professionals are striving to beat the customer engagement disconnect. They know that customer engagement must go beyond internet…Read More

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Claim prevention tips can improve customer experience and prevent losses.

Claim Prevention Tips Can Upgrade Customer Experience and Mitigate Losses

Claim prevention tips give personal lines insurers ample opportunities to upgrade customer experience and mitigate losses. Catastrophic (CAT) events such…Read More

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The First Notice of Loss is a critical customer experience opportunity.

Deploying the First Notice of Loss as a Customer Experience Opportunity

The First Notice of Loss is more than a critical part of the claims process. It’s an opportunity to improve…Read More

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SPLICESoftware

The Difference Between Customer Service and Customer Experience

What’s the difference between customer service and customer experience for personal lines insurers? I tackle that question in a blog…Read More

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Effective customer experience (CX) relies on a greater marketing investment.

Salesforce Report Makes Case for Greater Marketing Investment

March 31, 2017 Communications/Marketing 2

Need case-building ammunition when convincing the C-Suite to boost its marketing investment? Check out Salesforce’s 2016 State of Marketing report. …Read More

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By Petr Kratochvil (Public Domain)

Tips for Hiring and Working With Freelance Writers

Freelance writers vary on experience, professionalism, expertise and quality. Finding one who will truly meet an organization’s needs requires a…Read More

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Courtesy of Mike Lincht NotionsCapital.com via flickr.com

Manspreading May Cause Butt Dialing

September 28, 2015 Communications/Marketing 0

Manspreading? Butt dialing? These are real words? Well, yes . . . and no. The Oxford Dictionary has added 1000…Read More

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Leader's Edge logo

Leader’s Edge Feature Offers Digital Marketing Insight and Advice

Question: When there is so much Internet noise, how do you make sure your company stands out? Answer: Digital marketing.…Read More

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Digital media expert Lon Safko

Q & A with Social Media Bible Author Lon Safko

February 11, 2014 Communications/Marketing 1

Lon Safko is a bestselling author of books including, The Social Media Bible and The Fusion Marketing Bible. Soon, Lon’s show, “Social…Read More