Posts In: Insurance Communications/Marketing

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Actuaries applying advanced analytics provide a window into the profession's future.

Actuaries Applying Advanced Analytics in Non-Traditional Roles

Actuaries applying advanced analytics in non-traditional insurance roles are deploying their acumen to solve business problems. As demonstrated in Part…Read More

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Insurers must overcome the customer engagement disconnect

Insurers Must Beat the Customer Engagement Disconnect

Insurance marketing professionals are striving to beat the customer engagement disconnect. They know that customer engagement must go beyond internet…Read More

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Claim prevention tips can improve customer experience and prevent losses.

Claim Prevention Tips Can Upgrade Customer Experience and Mitigate Losses

Claim prevention tips give personal lines insurers ample opportunities to upgrade customer experience and mitigate losses. Catastrophic (CAT) events such…Read More

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Claim closure should enhance customer experience and an insurer's brand.

Claim Closure Can Enhance Customer Experience, Branding

Claim closure can set a positive tone that bolsters overall customer experience and an insurer’s brand. How insurance companies finish…Read More

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Appointment reminders are a customer experience enhancing opportunity.

Sending Omnichannel Appointment Reminders Offers Multifold Benefits

Sending omnichannel appointment reminders can help personal lines insurers save money, encourage efficiency and improve customer experience. Using omnichannel tools…Read More

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The First Notice of Loss is a critical customer experience opportunity.

Deploying the First Notice of Loss as a Customer Experience Opportunity

The First Notice of Loss is more than a critical part of the claims process. It’s an opportunity to improve…Read More

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Write Successful Marketing Content

To Write Successful Marketing Content, Think Like A Journalist

To write successful marketing content, think like a journalist. This approach certainly works for my clients and my company. The…Read More

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SPLICESoftware

The Difference Between Customer Service and Customer Experience

What’s the difference between customer service and customer experience for personal lines insurers? I tackle that question in a blog…Read More

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Writing long content requires vision, organization and focus.

The Art and Necessity of Writing Long Content

Writing long content, such as feature articles, reports and studies, may be a dying art. While minimalist web designs require…Read More

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Predictive modeling will surpass human judgment.

For Insurance, Predictive Modeling Will Surpass Human Judgment

Predictive modeling will surpass human judgment and lead insurers to adapt a data and analytics insurance business model. This is…Read More