Posts In: Insurance Communications/Marketing

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Actuaries are on a quest for data gold to improve Property-Casualty Predictive Modeling Potential

Data Gold Boosts Property-Casualty Predictive Modeling Potential

Thanks to the growth of available information, actuaries are on a quest for data gold to boost property-casualty predictive modeling…Read More

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Successfully publishing the subject matter expert is worth the effort.

Successfully Publishing the Subject Matter Expert

Successfully publishing the subject matter expert (SME) in external media is often a challenge. I know. I’ve been helping companies…Read More

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Blogging Important for Insurance Content Marketing

Why Blog About Insurance? (And How to Get Started)

Quality blogs can boost insurance content marketing. Demonstrating your subject matter expertise showcases your ability to serve current and potential clients.…Read More

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Personal Automobile Insurance Actuarial

Personal Auto Pricing Since Great Recession

Many changes have taken place since the Great Recession, forever altering the personal automobile insurance pricing cycle. My latest Actuarial…Read More

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Reaching Customers Starts with Quality Insurance Content

Facing the Insurance Quality Content Dilemma – Part 2

Quality insurance content is the foundation for reaching potential markets. Last week, I wrote about the choice insurance marketing and…Read More

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How to find expert insurance content

Facing the Insurance Quality Content Dilemma (Part 1)

Effective insurance marketing and public relations efforts, including inbound marketing and search engine optimization depends on hiring professionals who understand…Read More

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key marketing ingredients

Marketing Is Like Making Chocolate Chip Cookies

I make the best chocolate chip cookies in the world, bar none! Doing so is a lot like marketing and…Read More

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By Petr Kratochvil (Public Domain)

Tips for Hiring and Working With Freelance Writers

Freelance writers vary on experience, professionalism, expertise and quality. Finding one who will truly meet an organization’s needs requires a…Read More

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Leader's Edge logo

Before You Cut and Paste, Obey Copyright Laws

Digital media experts offer lots of advice to successfully market online, but rarely do they emphasize why it is important to obey copyright…Read More

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State Library Victoria Collections via Flicker.com

Website Writers and Developers Must Work in Tandem

Developing websites is far different from even five years ago. Website technology and Search Engine Optimization (SEO), as examples, have…Read More