Posts In: Insurance Communications/Marketing

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SPLICESoftware

The Difference Between Customer Service and Customer Experience

What’s the difference between customer service and customer experience for personal lines insurers? I tackle that question in a blog…Read More

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Writing long content requires vision, organization and focus.

The Art and Necessity of Writing Long Content

Writing long content, such as feature articles, reports and studies, may be a dying art. While minimalist web designs require…Read More

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Predictive modeling will surpass human judgment.

For Insurance, Predictive Modeling Will Surpass Human Judgment

Predictive modeling will surpass human judgment and lead insurers to adapt a data and analytics insurance business model. This is…Read More

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Actuaries are on a quest for data gold to improve Property-Casualty Predictive Modeling Potential

Data Gold Boosts Property-Casualty Predictive Modeling Potential

Thanks to the growth of available information, actuaries are on a quest for data gold to boost property-casualty predictive modeling…Read More

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Successfully publishing the subject matter expert is worth the effort.

Successfully Publishing the Subject Matter Expert

Successfully publishing the subject matter expert (SME) in external media is often a challenge. I know. I’ve been helping companies…Read More

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Blogging Important for Insurance Content Marketing

Why Blog About Insurance? (And How to Get Started)

Quality blogs can boost insurance content marketing. Demonstrating your subject matter expertise showcases your ability to serve current and potential clients.…Read More

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Personal Automobile Insurance Actuarial

Personal Auto Pricing Since Great Recession

Many changes have taken place since the Great Recession, forever altering the personal automobile insurance pricing cycle. My latest Actuarial…Read More

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Reaching Customers Starts with Quality Insurance Content

Facing the Insurance Quality Content Dilemma – Part 2

Quality insurance content is the foundation for reaching potential markets. Last week, I wrote about the choice insurance marketing and…Read More

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How to find expert insurance content

Facing the Insurance Quality Content Dilemma (Part 1)

Effective insurance marketing and public relations efforts, including inbound marketing and search engine optimization depends on hiring professionals who understand…Read More

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key marketing ingredients

Marketing Is Like Making Chocolate Chip Cookies

I make the best chocolate chip cookies in the world, bar none! Doing so is a lot like marketing and…Read More