Posts In: Insurance Communications/Marketing

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Before You Cut and Paste, Obey Copyright Laws

Digital media experts offer lots of advice to successfully market online, but rarely do they emphasize why it is important to obey copyright…Read More

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Website Writers and Developers Must Work in Tandem

Developing websites is far different from even five years ago. Website technology and Search Engine Optimization (SEO), as examples, have…Read More

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How Different Generations Consume Content Online

How differently do generations consume content online?Think the younger generations consume the most online content compared to baby boomers? Not…Read More

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Baribeau Offers Cyber Insurance Presentation

Last Tuesday, the Kansas City Actuaries Club honored me with an opportunity to discuss cyber insurance from a journalistic perspective.…Read More

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Leader’s Edge Feature Offers Digital Marketing Insight and Advice

Question: When there is so much Internet noise, how do you make sure your company stands out? Answer: Digital marketing.…Read More

Is Twitter Worth the Effort?

Admit it! At some point, you have wondered if Twitter is worth the effort. You are busy. You don’t want…Read More

Know Thy Competitors

Professional football players literally go head-to-head against their competition. To win, they and their coaches have to know their competitors…Read More

The Latest Trends in B2B Content

More evidence that providing quality content is the name of the social media marketing game. This is a great infographic…Read More

Blogging Quality Content: Do You Have What It Takes?

Blogs are an essential marketing tool, but simply having one on your company’s website is not enough. To draw readers…Read More

Five Reasons for Linking In

It always amazes me when I can’t find someone LinkedIn. Get with it people! As the world’s largest professional social…Read More