Posts In: blogging

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Write Successful Marketing Content

To Write Successful Marketing Content, Think Like A Journalist

To write successful marketing content, think like a journalist. This approach certainly works for my clients and my company. The…Read More

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Blogging Important for Insurance Content Marketing

Why Blog About Insurance? (And How to Get Started)

Quality blogs can boost insurance content marketing. Demonstrating your subject matter expertise showcases your ability to serve current and potential clients.…Read More

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Reaching Customers Starts with Quality Insurance Content

Facing the Insurance Quality Content Dilemma – Part 2

Quality insurance content is the foundation for reaching potential markets. Last week, I wrote about the choice insurance marketing and…Read More

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How to find expert insurance content

Facing the Insurance Quality Content Dilemma (Part 1)

Effective insurance marketing and public relations efforts, including inbound marketing and search engine optimization depends on hiring professionals who understand…Read More

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By Petr Kratochvil (Public Domain)

Tips for Hiring and Working With Freelance Writers

Freelance writers vary on experience, professionalism, expertise and quality. Finding one who will truly meet an organization’s needs requires a…Read More

Is Twitter Worth the Effort?

Admit it! At some point, you have wondered if Twitter is worth the effort. You are busy. You don’t want…Read More

Is Freedom of the Press at Risk?

February 20, 2014 Uncategorized 0

The Federal Communications Commission plans to visit news organizations to find unfair bias in news reporting. This upsets every journalistic…Read More

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Digital media expert Lon Safko

Q & A with Social Media Bible Author Lon Safko

February 11, 2014 Communications/Marketing 1

Lon Safko is a bestselling author of books including, The Social Media Bible and The Fusion Marketing Bible. Soon, Lon’s show, “Social…Read More

To Build Credibility, Stop the Nonsense

January 23, 2014 Uncategorized 1

Don’t you just love it when the basics of effective business practices win out over marketing ploys? One basic is…Read More

Annmarie’s Top 10 Most Popular Blogs and Why

December 12, 2013 Insurance Topics 0

When it comes to business-to-business marketing, blogging is considered a must for what marketing experts call “inbound” marketing. According to…Read More