Posts In: branding

image_pdfimage_print
View Post
Write Successful Marketing Content

To Write Successful Marketing Content, Think Like A Journalist

To write successful marketing content, think like a journalist. This approach certainly works for my clients and my company. The…Read More

View Post
Reaching Customers Starts with Quality Insurance Content

Facing the Insurance Quality Content Dilemma – Part 2

Quality insurance content is the foundation for reaching potential markets. Last week, I wrote about the choice insurance marketing and…Read More

View Post
How to find expert insurance content

Facing the Insurance Quality Content Dilemma (Part 1)

Effective insurance marketing and public relations efforts, including inbound marketing and search engine optimization depends on hiring professionals who understand…Read More

View Post
State Library Victoria Collections via Flicker.com

Website Writers and Developers Must Work in Tandem

Developing websites is far different from even five years ago. Website technology and Search Engine Optimization (SEO), as examples, have…Read More

To Build Credibility, Stop the Nonsense

January 23, 2014 Uncategorized 1

Don’t you just love it when the basics of effective business practices win out over marketing ploys? One basic is…Read More

Industry Spotlight: 20 Questions with Annmarie Geddes Baribeau

Claimwire Interview by Steve Schmutz  Steve Schmutz 08/26/13   I first heard about Annmarie on LinkedIn. I saw a link to one…Read More

Ten Attributes of Quality Content

Do you find that too many bloggers publish more for their own edification than yours? How about blogs and web…Read More

What’s In A Name? More Than You Think

When Romeo’s lover waxed poetic about “what’s in a name” and the sweet smell of the rose, she did not…Read More

Color Me Brand

May 22, 2012 Insurance Topics 0

This week’s blog can be found at http://aartrijk.com/2012/05/color-me-brand/. It makes the case for why branding colors are critical. When I developed…Read More

Harnessing the Power of Social Media for Business-to-Business Marketing

Ready to harness the power of social media for your company? Then check out my recent article, The Case for…Read More