Posts In: Business/Marketing Plans

image_pdfimage_print
View Post
Write Successful Marketing Content

To Write Successful Marketing Content, Think Like A Journalist

To write successful marketing content, think like a journalist. This approach certainly works for my clients and my company. The…Read More

View Post
key marketing ingredients

Marketing Is Like Making Chocolate Chip Cookies

I make the best chocolate chip cookies in the world, bar none! Doing so is a lot like marketing and…Read More

View Post
By Petr Kratochvil (Public Domain)

Tips for Hiring and Working With Freelance Writers

Freelance writers vary on experience, professionalism, expertise and quality. Finding one who will truly meet an organization’s needs requires a…Read More

Industry Spotlight: 20 Questions with Annmarie Geddes Baribeau

Claimwire Interview by Steve Schmutz  Steve Schmutz 08/26/13   I first heard about Annmarie on LinkedIn. I saw a link to one…Read More

Maximizing Your Quality Content Investment

Quality content is an investment. It requires expertise, experience and research. Whether writing it yourself or paying a writer, you…Read More

Are You Too Obsessed with Google Algorithm Changes?

Here’s a cute blog for the first day of summer on a Friday afternoon. It relates to my recent post…Read More

Preparing an Employee Workers’ Compensation Survey

What your employees know — or do not know — about workers’ compensation can affect the claims process once an…Read More

Reduce Claim Filing Lag Time Through Effective Employee Communication Plans

(This is Part II of What Every Employer Should Know About Workers’ Compensation) Despite the best safety efforts, workers’ compensation…Read More

Promising Value through Proposition

Your company must have a value proposition. It identifies what makes your company, and its products and services, unique in…Read More

Biggest Marketing Mistake #5: Doing Nothing

Blatant marketing is verboten in social media. To avoid even the appearance of blatant marketing, I choose a new Biggest…Read More