Posts In: content/inbound marketing

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Writing long content requires vision, organization and focus.

The Art and Necessity of Writing Long Content

Writing long content, such as feature articles, reports and studies, may be a dying art. While minimalist web designs require…Read More

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Effective customer experience (CX) relies on a greater marketing investment.

Salesforce Report Makes Case for Greater Marketing Investment

March 31, 2017 Communications/Marketing 2

Need case-building ammunition when convincing the C-Suite to boost its marketing investment? Check out Salesforce’s 2016 State of Marketing report. …Read More

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Successfully publishing the subject matter expert is worth the effort.

Successfully Publishing the Subject Matter Expert

Successfully publishing the subject matter expert (SME) in external media is often a challenge. I know. I’ve been helping companies…Read More

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Blogging Important for Insurance Content Marketing

Why Blog About Insurance? (And How to Get Started)

Quality blogs can boost insurance content marketing. Demonstrating your subject matter expertise showcases your ability to serve current and potential clients.…Read More

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Reaching Customers Starts with Quality Insurance Content

Facing the Insurance Quality Content Dilemma – Part 2

Quality insurance content is the foundation for reaching potential markets. Last week, I wrote about the choice insurance marketing and…Read More

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How to find expert insurance content

Facing the Insurance Quality Content Dilemma (Part 1)

Effective insurance marketing and public relations efforts, including inbound marketing and search engine optimization depends on hiring professionals who understand…Read More

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key marketing ingredients

Marketing Is Like Making Chocolate Chip Cookies

I make the best chocolate chip cookies in the world, bar none! Doing so is a lot like marketing and…Read More

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By Petr Kratochvil (Public Domain)

Tips for Hiring and Working With Freelance Writers

Freelance writers vary on experience, professionalism, expertise and quality. Finding one who will truly meet an organization’s needs requires a…Read More

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Leader's Edge logo

Before You Cut and Paste, Obey Copyright Laws

Digital media experts offer lots of advice to successfully market online, but rarely do they emphasize why it is important to obey copyright…Read More

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Courtesy of Mike Lincht NotionsCapital.com via flickr.com

Manspreading May Cause Butt Dialing

September 28, 2015 Communications/Marketing 0

Manspreading? Butt dialing? These are real words? Well, yes . . . and no. The Oxford Dictionary has added 1000…Read More