Posts In: insurance writing

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Write Successful Marketing Content

To Write Successful Marketing Content, Think Like A Journalist

To write successful marketing content, think like a journalist. This approach certainly works for my clients and my company. The…Read More

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Writing long content requires vision, organization and focus.

The Art and Necessity of Writing Long Content

Writing long content, such as feature articles, reports and studies, may be a dying art. While minimalist web designs require…Read More

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Successfully publishing the subject matter expert is worth the effort.

Successfully Publishing the Subject Matter Expert

Successfully publishing the subject matter expert (SME) in external media is often a challenge. I know. I’ve been helping companies…Read More

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By Petr Kratochvil (Public Domain)

Tips for Hiring and Working With Freelance Writers

Freelance writers vary on experience, professionalism, expertise and quality. Finding one who will truly meet an organization’s needs requires a…Read More

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Leader’s Edge Feature Offers Digital Marketing Insight and Advice

Question: When there is so much Internet noise, how do you make sure your company stands out? Answer: Digital marketing.…Read More

To Build Credibility, Stop the Nonsense

January 23, 2014 Uncategorized 1

Don’t you just love it when the basics of effective business practices win out over marketing ploys? One basic is…Read More

Annmarie’s Top 10 Most Popular Blogs and Why

December 12, 2013 Insurance Topics 0

When it comes to business-to-business marketing, blogging is considered a must for what marketing experts call “inbound” marketing. According to…Read More

Ten Attributes of Quality Content

Do you find that too many bloggers publish more for their own edification than yours? How about blogs and web…Read More

How to Tweet Live Events – with Quality Content

Much of the online content about tweeting live events covers the technical considerations. What is missing, ironically, is quality content…Read More

LinkedIn’s Top 5 % Most Viewed LinkedIn Profile Complaints: What’s the Big Deal?

I am not an apologist for LinkedIn, but really, people need to lighten up about LinkedIn’s recent “Top 5 (or…Read More