Posts In: traditional marketing

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Successful actuarial consulting depends on effective communication.

Actuarial Consulting: Is It For You?

At some point, most actuaries consider a career in actuarial consulting. It’s easy to see why. Generally, the variety of…Read More

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What’s More Effective, Direct or Email marketing letters?

Good stuff, but not directly applicable to B2B marketing… http://blog.hubspot.com/blog/tabid/6307/bid/34032/An-Investigation-Into-the-ROI-of-Direct-Mail-vs-Email-Marketing-DATA.aspxRead More

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The Oven Stick

My Favorite Marketing Giveaways

My mother was a credit card pusher for Sears the 1980s. Clad in her “Sears Free Gift” T-shirt, Mom enticed…Read More

Marketing Mistake Part II: Spending Too Much Money

Last week, I covered the biggest marketing and communications mistake: Not knowing your audience well enough. The second biggest marketing…Read More