Biggest Marketing Mistake #4: Business Plan Neglect
Biggest Marketing Mistake #4: Business Plan Neglect.Read More
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Biggest Marketing Mistake #4: Business Plan Neglect
A recent article in Psychology Today explains why even very intelligent people make “boneheaded” decisions. It describes a couple who…Read More
Marketing Mistake Part III: Wasting Time
Not knowing your audience well enough and wasting money are the first two biggest marketing mistakes. The third is wasting precious…Read More
Lipold Publishes Article in Leader’s Edge magazine
If you were up late last night wondering how insurance issues go through the legislative process, the answer is here!…Read More
Marketing Mistake Part II: Spending Too Much Money
Last week, I covered the biggest marketing and communications mistake: Not knowing your audience well enough. The second biggest marketing…Read More
Marketing Mistake 1: Not Knowing the Audience
Companies waste millions of dollars on ineffective marketing and communications efforts. While I cannot back this up with a study,…Read More
Welcome to My New Blog Home
To start off the New Year, I moved my blog to Word Press from Blogspot. It’s a work in progress…Read More