Business Lessons Learned from My Diabetic Daughter
Yesterday marked six years since my daughter was diagnosed with juvenile diabetes. She was nearly four years old. Also known…Read More
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Promising Value through Proposition
Your company must have a value proposition. It identifies what makes your company, and its products and services, unique in…Read More
My Favorite Marketing Giveaways
My mother was a credit card pusher for Sears the 1980s. Clad in her “Sears Free Gift” T-shirt, Mom enticed…Read More
Biggest Marketing Mistake #5: Doing Nothing
Blatant marketing is verboten in social media. To avoid even the appearance of blatant marketing, I choose a new Biggest…Read More