The Latest Trends in B2B Content
More evidence that providing quality content is the name of the social media marketing game. This is a great infographic…Read More
B2B, Found: 9 Items
Insurers Must Beat the Customer Engagement Disconnect
Insurance marketing professionals are striving to beat the customer engagement disconnect. They know that customer engagement must go beyond internet…Read More
Marketing Is Like Making Chocolate Chip Cookies
I make the best chocolate chip cookies in the world, bar none! Doing so is a lot like marketing and…Read More
Setting Your Blog on Fire
The dream of every blogger is to watch their blog catch viral fire. I have enjoyed a week of the…Read More
Just for Fun: How Not To Do A Webinar
11 Steps to Make Sure Your Next Webinar Is a Total Flop (From Hubspot http://blog.hubspot.com/blog/tabid/6307/bid/34149/11-Steps-to-Make-Sure-Your-Next-Webinar-Is-a-Total-Flop.aspx#ixzz2KF8ExffI) So, you’ve decided to host a…Read More
What’s More Effective, Direct or Email marketing letters?
Good stuff, but not directly applicable to B2B marketing… http://blog.hubspot.com/blog/tabid/6307/bid/34032/An-Investigation-Into-the-ROI-of-Direct-Mail-vs-Email-Marketing-DATA.aspxRead More