Branding, Found: 10 Items

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Claim closure should enhance customer experience and an insurer's brand.

Claim Closure Can Enhance Customer Experience, Branding

Claim closure can set a positive tone that bolsters overall customer experience and an insurer’s brand. How insurance companies finish…Read More

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Insurers must overcome the customer engagement disconnect

Insurers Must Beat the Customer Engagement Disconnect

Insurance marketing professionals are striving to beat the customer engagement disconnect. They know that customer engagement must go beyond internet…Read More

The Portfolio

July 21, 2016

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How to find expert insurance content

Facing the Insurance Quality Content Dilemma (Part 1)

Effective insurance marketing and public relations efforts, including inbound marketing and search engine optimization depends on hiring professionals who understand…Read More

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Website Writers and Developers Must Work in Tandem

Developing websites is far different from even five years ago. Website technology and Search Engine Optimization (SEO), as examples, have…Read More

Industry Spotlight: 20 Questions with Annmarie Geddes Baribeau

Claimwire Interview by Steve Schmutz  Steve Schmutz 08/26/13   I first heard about Annmarie on LinkedIn. I saw a link to one…Read More

Reporters Have the Worst Job in America

August 13, 2013 Insurance Topics 0

Ever since I was in 8th grade, I wanted to be a reporter. It was an easy choice. I like…Read More

What’s In A Name? More Than You Think

When Romeo’s lover waxed poetic about “what’s in a name” and the sweet smell of the rose, she did not…Read More

Color Me Brand

May 22, 2012 Insurance Topics 0

This week’s blog can be found at It makes the case for why branding colors are critical. When I developed…Read More

Marketing Mistake 1: Not Knowing the Audience

Companies waste millions of dollars on ineffective marketing and communications efforts. While I cannot back this up with a study,…Read More