Claim Closure Can Enhance Customer Experience, Branding
Claim closure can set a positive tone that bolsters overall customer experience and an insurer’s brand. How insurance companies finish…Read More
Branding, Found: 10 Items
Insurers Must Beat the Customer Engagement Disconnect
Insurance marketing professionals are striving to beat the customer engagement disconnect. They know that customer engagement must go beyond internet…Read More
Facing the Insurance Quality Content Dilemma (Part 1)
Effective insurance marketing and public relations efforts, including inbound marketing and search engine optimization depends on hiring professionals who understand…Read More
Website Writers and Developers Must Work in Tandem
Developing websites is far different from even five years ago. Website technology and Search Engine Optimization (SEO), as examples, have…Read More
Industry Spotlight: 20 Questions with Annmarie Geddes Baribeau
Claimwire Interview by Steve Schmutz Steve Schmutz 08/26/13 I first heard about Annmarie on LinkedIn. I saw a link to one…Read More
Reporters Have the Worst Job in America
Ever since I was in 8th grade, I wanted to be a reporter. It was an easy choice. I like…Read More
What’s In A Name? More Than You Think
When Romeo’s lover waxed poetic about “what’s in a name” and the sweet smell of the rose, she did not…Read More
Color Me Brand
This week’s blog can be found at http://aartrijk.com/2012/05/color-me-brand/. It makes the case for why branding colors are critical. When I developed…Read More
Marketing Mistake 1: Not Knowing the Audience
Companies waste millions of dollars on ineffective marketing and communications efforts. While I cannot back this up with a study,…Read More