Concerning Customer Empathy:
Too Often, Decision Makers Forget How They Feel When They are Customers The other day I called the pediatrician’s office…Read More
Customer empathy, Found: 9 Items
To Build Credibility, Stop the Nonsense
Don’t you just love it when the basics of effective business practices win out over marketing ploys? One basic is…Read More
Why Injured Workers Hire Attorneys (and What Employers Can Do About It) -Part II
(Due to the popularity of last week’s topic, I am publishing my blog a day earlier than usual.) Last week’s…Read More
Reduce Claim Filing Lag Time Through Effective Employee Communication Plans
(This is Part II of What Every Employer Should Know About Workers’ Compensation) Despite the best safety efforts, workers’ compensation…Read More
Kudos to Turbo Tax (and My Tax Tips from the Trenches)
Benjamin Franklin said that the only two sure things in life are death and taxes. It is also certain that…Read More
Marketing Mistake 1: Not Knowing the Audience
Companies waste millions of dollars on ineffective marketing and communications efforts. While I cannot back this up with a study,…Read More
To Write Successful Marketing Content, Think Like A Journalist
To write successful marketing content, think like a journalist. This approach certainly works for my clients and my company. The…Read More
How to Tweet Live Events – with Quality Content
Much of the online content about tweeting live events covers the technical considerations. What is missing, ironically, is quality content…Read More