Leader’s Edge Feature Offers Digital Marketing Insight and Advice
Question: When there is so much Internet noise, how do you make sure your company stands out? Answer: Digital marketing.…Read More
Digital marketing, Found: 12 Items
Salesforce Report Makes Case for Greater Marketing Investment
Need case-building ammunition when convincing the C-Suite to boost its marketing investment? Check out Salesforce’s 2016 State of Marketing report. …Read More
Marketing Is Like Making Chocolate Chip Cookies
I make the best chocolate chip cookies in the world, bar none! Doing so is a lot like marketing and…Read More
Generation Z Looks to People for Complex Insurance Interactions
Generation Z, which presumably embraces digital everything, also likes the human touch when dealing with insurance companies. Born from about…Read More
Facing the Insurance Quality Content Dilemma – Part 2
Quality insurance content is the foundation for reaching potential markets. Last week, I wrote about the choice insurance marketing and…Read More
Facing the Insurance Quality Content Dilemma (Part 1)
Effective insurance marketing and public relations efforts, including inbound marketing and search engine optimization depends on hiring professionals who understand…Read More
Q & A with Social Media Bible Author Lon Safko
Lon Safko is a bestselling author of books including, The Social Media Bible and The Fusion Marketing Bible. Soon, Lon’s show, “Social…Read More
For Actuaries and Underwriters, Times Are a-Changin’
The days of actuaries and underwriters applying their crafts through separate roles and responsibilities are on the way out, as…Read More