Social Media Trumps Dell’s Poor Customer Service
Executives who focus on social media’s marketing advantages without being prepared for customer feedback should take heed from my customer…Read More
Media relations, Found: 31 Items
Pet Peeves, Constructive Criticism: Insights About the Insurance Trade Media (Part 3)
(Note: This is today’s post from Aartrijk, where I serve as a senior consultant. It was written by Charles Wasilewski,…Read More
Harnessing the Power of Social Media for Business-to-Business Marketing
Ready to harness the power of social media for your company? Then check out my recent article, The Case for…Read More
Actuarial Consulting: Is It For You?
At some point, most actuaries consider a career in actuarial consulting. It’s easy to see why. Generally, the variety of…Read More
Claim Closure Can Enhance Customer Experience, Branding
Claim closure can set a positive tone that bolsters overall customer experience and an insurer’s brand. How insurance companies finish…Read More
Successfully Publishing the Subject Matter Expert
Successfully publishing the subject matter expert (SME) in external media is often a challenge. I know. I’ve been helping companies…Read More
Facing the Insurance Quality Content Dilemma – Part 2
Quality insurance content is the foundation for reaching potential markets. Last week, I wrote about the choice insurance marketing and…Read More