Marketing Is Like Making Chocolate Chip Cookies
I make the best chocolate chip cookies in the world, bar none! Doing so is a lot like marketing and…Read More
Traditional marketing, Found: 15 Items
Leader’s Edge Feature Offers Digital Marketing Insight and Advice
Question: When there is so much Internet noise, how do you make sure your company stands out? Answer: Digital marketing.…Read More
Harnessing the Power of Social Media for Business-to-Business Marketing
Ready to harness the power of social media for your company? Then check out my recent article, The Case for…Read More
Q & A with Social Media Bible Author Lon Safko
Lon Safko is a bestselling author of books including, The Social Media Bible and The Fusion Marketing Bible. Soon, Lon’s show, “Social…Read More
Annmarie’s Top 10 Most Popular Blogs and Why
When it comes to business-to-business marketing, blogging is considered a must for what marketing experts call “inbound” marketing. According to…Read More
Generation Z Looks to People for Complex Insurance Interactions
Generation Z, which presumably embraces digital everything, also likes the human touch when dealing with insurance companies. Born from about…Read More
Facing the Insurance Quality Content Dilemma (Part 1)
Effective insurance marketing and public relations efforts, including inbound marketing and search engine optimization depends on hiring professionals who understand…Read More
For Actuaries and Underwriters, Times Are a-Changin’
The days of actuaries and underwriters applying their crafts through separate roles and responsibilities are on the way out, as…Read More