Who We Are

Biggest Marketing Mistake #5: Doing Nothing

Blatant marketing is verboten in social media. To avoid even the appearance of blatant marketing, I choose a new Biggest…Read More

Biggest Marketing Mistake #4: Business Plan Neglect

Biggest Marketing Mistake #4: Business Plan Neglect.Read More

Biggest Marketing Mistake #4: Business Plan Neglect

A recent article in Psychology Today explains why even very intelligent people make “boneheaded” decisions. It describes a couple who…Read More

Marketing Mistake Part III: Wasting Time

Not knowing your audience well enough and wasting money are the first two biggest marketing mistakes. The third is wasting precious…Read More

Lipold Publishes Article in Leader’s Edge magazine

January 23, 2012 Insurance Topics 0

If you were up late last night wondering how insurance issues go through the legislative process, the answer is here!…Read More

Marketing Mistake Part II: Spending Too Much Money

Last week, I covered the biggest marketing and communications mistake: Not knowing your audience well enough. The second biggest marketing…Read More

Marketing Mistake 1: Not Knowing the Audience

Companies waste millions of dollars on ineffective marketing and communications efforts. While I cannot back this up with a study,…Read More

Welcome to My New Blog Home

January 3, 2012 Uncategorized 0

To start off the New Year, I moved my blog to Word Press from Blogspot. It’s a work in progress…Read More

Who Am I? Why Am I here?

December 28, 2011 Insurance Topics 0

I am Annmarie Geddes Baribeau. I am here to make it easier for you to reach your organization’s goals. My…Read More

Concerning Customer Empathy:

December 28, 2011 Uncategorized 7

Too Often, Decision Makers Forget How They Feel When They are Customers The other day I called the pediatrician’s office…Read More