Actuarial Consulting: Is It For You?
At some point, most actuaries consider a career in actuarial consulting. It’s easy to see why. Generally, the variety of…Read More
Posts In: Communications/Marketing
Insurers Must Beat the Customer Engagement Disconnect
Insurance marketing professionals are striving to beat the customer engagement disconnect. They know that customer engagement must go beyond internet…Read More
Claim Prevention Tips Can Upgrade Customer Experience and Mitigate Losses
Claim prevention tips give personal lines insurers ample opportunities to upgrade customer experience and mitigate losses. Catastrophic (CAT) events such…Read More
Deploying the First Notice of Loss as a Customer Experience Opportunity
The First Notice of Loss is more than a critical part of the claims process. It’s an opportunity to improve…Read More
The Difference Between Customer Service and Customer Experience
What’s the difference between customer service and customer experience for personal lines insurers? I tackle that question in a blog…Read More
Salesforce Report Makes Case for Greater Marketing Investment
Need case-building ammunition when convincing the C-Suite to boost its marketing investment? Check out Salesforce’s 2016 State of Marketing report. …Read More
Tips for Hiring and Working With Freelance Writers
Freelance writers vary on experience, professionalism, expertise and quality. Finding one who will truly meet an organization’s needs requires a…Read More
Manspreading May Cause Butt Dialing
Manspreading? Butt dialing? These are real words? Well, yes . . . and no. The Oxford Dictionary has added 1000…Read More
Leader’s Edge Feature Offers Digital Marketing Insight and Advice
Question: When there is so much Internet noise, how do you make sure your company stands out? Answer: Digital marketing.…Read More
Q & A with Social Media Bible Author Lon Safko
Lon Safko is a bestselling author of books including, The Social Media Bible and The Fusion Marketing Bible. Soon, Lon’s show, “Social…Read More