Posts In: Insurance Communications/Marketing

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Claim closure should enhance customer experience and an insurer's brand.

Claim Closure Can Enhance Customer Experience, Branding

Claim closure can set a positive tone that bolsters overall customer experience and an insurer’s brand. How insurance companies finish…Read More

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Appointment reminders are a customer experience enhancing opportunity.

Sending Omnichannel Appointment Reminders Offers Multifold Benefits

Sending omnichannel appointment reminders can help personal lines insurers save money, encourage efficiency and improve customer experience. Using omnichannel tools…Read More

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Deploying the First Notice of Loss as a Customer Experience Opportunity

The First Notice of Loss is more than a critical part of the claims process. It’s an opportunity to improve…Read More

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Write Successful Marketing Content

To Write Successful Marketing Content, Think Like A Journalist

To write successful marketing content, think like a journalist. This approach certainly works for my clients and my company. The…Read More

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The Difference Between Customer Service and Customer Experience

What’s the difference between customer service and customer experience for personal lines insurers? I tackle that question in a blog…Read More

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Writing long content requires vision, organization and focus.

The Art and Necessity of Writing Long Content

Writing long content, such as feature articles, reports and studies, may be a dying art. While minimalist web designs require…Read More

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Predictive modeling will surpass human judgment.

For Insurance, Predictive Modeling Will Surpass Human Judgment

Predictive modeling will surpass human judgment and lead insurers to adapt a data and analytics insurance business model. This is…Read More

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Actuaries are on a quest for data gold to improve Property-Casualty Predictive Modeling Potential

Data Gold Boosts Property-Casualty Predictive Modeling Potential

Thanks to the growth of available information, actuaries are on a quest for data gold to boost property-casualty predictive modeling…Read More

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Successfully Publishing the Subject Matter Expert

Successfully publishing the subject matter expert (SME) in external media is often a challenge. I know. I’ve been helping companies…Read More

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Blogging Important for Insurance Content Marketing

Why Blog About Insurance? (And How to Get Started)

Quality blogs can boost insurance content marketing. Demonstrating your subject matter expertise showcases your ability to serve current and potential clients.…Read More