Actuaries Applying Advanced Analytics in Non-Traditional Roles
Actuaries applying advanced analytics in non-traditional insurance roles are deploying their acumen to solve business problems. As demonstrated in Part…Read More
Posts In: Insurance Communications/Marketing
Insurers Must Beat the Customer Engagement Disconnect
Insurance marketing professionals are striving to beat the customer engagement disconnect. They know that customer engagement must go beyond internet…Read More
Claim Prevention Tips Can Upgrade Customer Experience and Mitigate Losses
Claim prevention tips give personal lines insurers ample opportunities to upgrade customer experience and mitigate losses. Catastrophic (CAT) events such…Read More
Claim Closure Can Enhance Customer Experience, Branding
Claim closure can set a positive tone that bolsters overall customer experience and an insurer’s brand. How insurance companies finish…Read More
Sending Omnichannel Appointment Reminders Offers Multifold Benefits
Sending omnichannel appointment reminders can help personal lines insurers save money, encourage efficiency and improve customer experience. Using omnichannel tools…Read More
Deploying the First Notice of Loss as a Customer Experience Opportunity
The First Notice of Loss is more than a critical part of the claims process. It’s an opportunity to improve…Read More
To Write Successful Marketing Content, Think Like A Journalist
To write successful marketing content, think like a journalist. This approach certainly works for my clients and my company. The…Read More
The Difference Between Customer Service and Customer Experience
What’s the difference between customer service and customer experience for personal lines insurers? I tackle that question in a blog…Read More
The Art and Necessity of Writing Long Content
Writing long content, such as feature articles, reports and studies, may be a dying art. While minimalist web designs require…Read More
For Insurance, Predictive Modeling Will Surpass Human Judgment
Predictive modeling will surpass human judgment and lead insurers to adapt a data and analytics insurance business model. This is…Read More