Posts In: Insurance Communications/Marketing

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Personal Automobile Insurance Actuarial

Personal Auto Pricing Since Great Recession

Many changes have taken place since the Great Recession, forever altering the personal automobile insurance pricing cycle. My latest Actuarial…Read More

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Reaching Customers Starts with Quality Insurance Content

Facing the Insurance Quality Content Dilemma – Part 2

Quality insurance content is the foundation for reaching potential markets. Last week, I wrote about the choice insurance marketing and…Read More

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How to find expert insurance content

Facing the Insurance Quality Content Dilemma (Part 1)

Effective insurance marketing and public relations efforts, including inbound marketing and search engine optimization depends on hiring professionals who understand…Read More

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key marketing ingredients

Marketing Is Like Making Chocolate Chip Cookies

I make the best chocolate chip cookies in the world, bar none! Doing so is a lot like marketing and…Read More

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Tips for Hiring and Working With Freelance Writers

Freelance writers vary on experience, professionalism, expertise and quality. Finding one who will truly meet an organization’s needs requires a…Read More

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Before You Cut and Paste, Obey Copyright Laws

Digital media experts offer lots of advice to successfully market online, but rarely do they emphasize why it is important to obey copyright…Read More

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Website Writers and Developers Must Work in Tandem

Developing websites is far different from even five years ago. Website technology and Search Engine Optimization (SEO), as examples, have…Read More

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How Different Generations Consume Content Online

How differently do generations consume content online?Think the younger generations consume the most online content compared to baby boomers? Not…Read More

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Annmarie Geddes Insurance Communicators

Baribeau Offers Cyber Insurance Presentation

Last Tuesday, the Kansas City Actuaries Club honored me with an opportunity to discuss cyber insurance from a journalistic perspective.…Read More

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Leader’s Edge Feature Offers Digital Marketing Insight and Advice

Question: When there is so much Internet noise, how do you make sure your company stands out? Answer: Digital marketing.…Read More