Data Gold Boosts Property-Casualty Predictive Modeling Potential
Thanks to the growth of available information, actuaries are on a quest for data gold to boost property-casualty predictive modeling…Read More
Posts In: Insurance Communications/Marketing
Successfully Publishing the Subject Matter Expert
Successfully publishing the subject matter expert (SME) in external media is often a challenge. I know. I’ve been helping companies…Read More
Why Blog About Insurance? (And How to Get Started)
Quality blogs can boost insurance content marketing. Demonstrating your subject matter expertise showcases your ability to serve current and potential clients.…Read More
Personal Auto Pricing Since Great Recession
Many changes have taken place since the Great Recession, forever altering the personal automobile insurance pricing cycle. My latest Actuarial…Read More
Facing the Insurance Quality Content Dilemma – Part 2
Quality insurance content is the foundation for reaching potential markets. Last week, I wrote about the choice insurance marketing and…Read More
Facing the Insurance Quality Content Dilemma (Part 1)
Effective insurance marketing and public relations efforts, including inbound marketing and search engine optimization depends on hiring professionals who understand…Read More
Marketing Is Like Making Chocolate Chip Cookies
I make the best chocolate chip cookies in the world, bar none! Doing so is a lot like marketing and…Read More
Tips for Hiring and Working With Freelance Writers
Freelance writers vary on experience, professionalism, expertise and quality. Finding one who will truly meet an organization’s needs requires a…Read More
Before You Cut and Paste, Obey Copyright Laws
Digital media experts offer lots of advice to successfully market online, but rarely do they emphasize why it is important to obey copyright…Read More
Website Writers and Developers Must Work in Tandem
Developing websites is far different from even five years ago. Website technology and Search Engine Optimization (SEO), as examples, have…Read More