Promising Value through Proposition

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Your company must have a value proposition. It identifies what makes your company, and its products and services, unique in ways that benefit current and potential clients. Trust me; a lot of companies do not have them.

Value propositions are promises. In my blog about business plan neglect, I promised my readers blog value by explaining value propositions in more detail. This week, I contributed my blog to aartijk.com. Enjoy!