To view samples of our work please visit The Portfolio
Writing/Editing
As insurance specialists, we can translate technical subjects and provide magnetic inbound content for any written product including:
- web text
- marketing emails
- articles/monographs/white papers
- blogs
- tweets
- media/influencer releases
- newsletters
- brochures
- online and print advertising
Research
Need business intel? Hire a can-do and experienced investigative reporter to track down information and keep an eye on news and trends.
Other research services include:
- customer surveys
- background research for white papers and other uses
- web research.
SERVICES
Media/Influencer Relations
By applying our journalism experience, we have successfully placed client articles in online and print publications to build brand credibility.
That’s because we know what insurance industry editors want and understand the rules of publishing. To improve the chances of success, we examine editorial calendars and act as pre-editors to ensure article viability and present work in a clean journalistic style. After publishing, we also re-purpose content in other written material to further our client investment.
Related Services:
- media planning
- writing and disseminating news releases
- tracking results
Audio
Insurance Communicators’ consultants even offer voice-overs. President Annmarie Geddes Baribeau’s interviewing skills earned her a public affairs radio show on Cleveland’s WERE-1300 AM. We’ve got other great voices as well!
Market Planning
When necessary, Insurance Communicators, LLC can help your organization set goals, explore strategies, develop and execute tactics including:
- business plans
- marketing/communication plans
- content strategy
- company and product names
- value propositions, mission statements and more.
Internal Communications
Effective internal communications is necessary for changing culture or just getting out the right message to employees. From surveys to internal web posts to newsletters, we can transform sensitive information into appropriate and useful employee information.