Setting Your Blog on Fire
The dream of every blogger is to watch their blog catch viral fire.
I have enjoyed a week of the dream. Watching the hits climb was great fun.
I would love to say that the blog’s success was due to my brilliant writing. But I am no fool. The blog’s success was more due to the fact that the topic was interesting to those active in social media.
Great blogs cover topics that meet the needs of the reader, such as how to do something better or hot news. This blog’s purpose was to introduce readers to a technology article I had just published. The article is about F# a programming language that could benefit insurers in the United States as it has in Europe. (To see it, please click here.)
Sure, I promoted the blog to appropriate LinkedIn groups and periodically re-tweeted the blog post. But it was not until a handful of influential tweeters shared my tweet that the blog started catching fire. As they began to retweet, do did I, periodically, to keep the fire going. Since people are bombarded with constant tweets, you have to post periodically and hope someone will pick it up.
The blog’s success was more due to the fact
that the topic was interesting to those active in social media.
It’s been a great week! The post is by far the most popular one I have ever posted. The hits continue as others from all over the world continue to share my blog.
But I am a realist. It will be difficult to achieve these results regularly. My typical audience is made up of those in the insurance industry. This is an industry not exactly known for being technological progressive. Demographically, many of its decision makers are of an older generation that had not wholly adopted social media.
This of course will change as the older generation retires, so in the meantime I continue to build a strong base of followers. B2B blogging is an investment that some feel do not get strong enough returns to justify the effort. Of course I disagree because my blog has brought me customers. There are many more benefits to blogging, but that is the topic of another blog!
So I need to give due credit. I thank everyone who shared my blog with others but there are two people I want to thank in particular. Vijesh Shah got the tweeter ball rolling on my blog. He is from London and leads a modeling systems team in the pension, life insurance and the banking industry. You can follow him at https://twitter.com/vijesh.
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