To Write Successful Marketing Content, Think Like A Journalist
To write successful marketing content, think like a journalist. This approach certainly works for my clients and my company. The…Read More
Posts In: blogging
Why Blog About Insurance? (And How to Get Started)
Quality blogs can boost insurance content marketing. Demonstrating your subject matter expertise showcases your ability to serve current and potential clients.…Read More
Facing the Insurance Quality Content Dilemma – Part 2
Quality insurance content is the foundation for reaching potential markets. Last week, I wrote about the choice insurance marketing and…Read More
Facing the Insurance Quality Content Dilemma (Part 1)
Effective insurance marketing and public relations efforts, including inbound marketing and search engine optimization depends on hiring professionals who understand…Read More
Tips for Hiring and Working With Freelance Writers
Freelance writers vary on experience, professionalism, expertise and quality. Finding one who will truly meet an organization’s needs requires a…Read More
Is Twitter Worth the Effort?
Admit it! At some point, you have wondered if Twitter is worth the effort. You are busy. You don’t want…Read More
Is Freedom of the Press at Risk?
The Federal Communications Commission plans to visit news organizations to find unfair bias in news reporting. This upsets every journalistic…Read More
Q & A with Social Media Bible Author Lon Safko
Lon Safko is a bestselling author of books including, The Social Media Bible and The Fusion Marketing Bible. Soon, Lon’s show, “Social…Read More
To Build Credibility, Stop the Nonsense
Don’t you just love it when the basics of effective business practices win out over marketing ploys? One basic is…Read More
Annmarie’s Top 10 Most Popular Blogs and Why
When it comes to business-to-business marketing, blogging is considered a must for what marketing experts call “inbound” marketing. According to…Read More