To Build Credibility, Stop the Nonsense
Don’t you just love it when the basics of effective business practices win out over marketing ploys? One basic is…Read More
Posts In: customer empathy
Blogging Quality Content: Do You Have What It Takes?
Blogs are an essential marketing tool, but simply having one on your company’s website is not enough. To draw readers…Read More
Social Media Trumps Dell’s Poor Customer Service
Executives who focus on social media’s marketing advantages without being prepared for customer feedback should take heed from my customer…Read More
Why I am Never Buying a Dell Product Again!!!
Once upon a time, small businesses relied on Dell Computers. Once offering excellent products, it was hailed for its customer…Read More
Why Injured Workers Hire Attorneys (and What Employers Can Do About It) -Part II
(Due to the popularity of last week’s topic, I am publishing my blog a day earlier than usual.) Last week’s…Read More
Kudos to Turbo Tax (and My Tax Tips from the Trenches)
Benjamin Franklin said that the only two sure things in life are death and taxes. It is also certain that…Read More
Marketing Mistake 1: Not Knowing the Audience
Companies waste millions of dollars on ineffective marketing and communications efforts. While I cannot back this up with a study,…Read More
Concerning Customer Empathy:
Too Often, Decision Makers Forget How They Feel When They are Customers The other day I called the pediatrician’s office…Read More