Actuarial Consulting: Is It For You?
At some point, most actuaries consider a career in actuarial consulting. It’s easy to see why. Generally, the variety of…Read More
Posts In: digital marketing
Insurers Must Beat the Customer Engagement Disconnect
Insurance marketing professionals are striving to beat the customer engagement disconnect. They know that customer engagement must go beyond internet…Read More
Claim Prevention Tips Can Upgrade Customer Experience and Mitigate Losses
Claim prevention tips give personal lines insurers ample opportunities to upgrade customer experience and mitigate losses. Catastrophic (CAT) events such…Read More
Salesforce Report Makes Case for Greater Marketing Investment
Need case-building ammunition when convincing the C-Suite to boost its marketing investment? Check out Salesforce’s 2016 State of Marketing report. …Read More
Why Blog About Insurance? (And How to Get Started)
Quality blogs can boost insurance content marketing. Demonstrating your subject matter expertise showcases your ability to serve current and potential clients.…Read More
Facing the Insurance Quality Content Dilemma – Part 2
Quality insurance content is the foundation for reaching potential markets. Last week, I wrote about the choice insurance marketing and…Read More
Facing the Insurance Quality Content Dilemma (Part 1)
Effective insurance marketing and public relations efforts, including inbound marketing and search engine optimization depends on hiring professionals who understand…Read More
Before You Cut and Paste, Obey Copyright Laws
Digital media experts offer lots of advice to successfully market online, but rarely do they emphasize why it is important to obey copyright…Read More
Website Writers and Developers Must Work in Tandem
Developing websites is far different from even five years ago. Website technology and Search Engine Optimization (SEO), as examples, have…Read More
How Different Generations Consume Content Online
How differently do generations consume content online?Think the younger generations consume the most online content compared to baby boomers? Not…Read More