To Write Successful Marketing Content, Think Like A Journalist
To write successful marketing content, think like a journalist. This approach certainly works for my clients and my company. The…Read More
Posts In: Social Media
Why Blog About Insurance? (And How to Get Started)
Quality blogs can boost insurance content marketing. Demonstrating your subject matter expertise showcases your ability to serve current and potential clients.…Read More
Facing the Insurance Quality Content Dilemma – Part 2
Quality insurance content is the foundation for reaching potential markets. Last week, I wrote about the choice insurance marketing and…Read More
Facing the Insurance Quality Content Dilemma (Part 1)
Effective insurance marketing and public relations efforts, including inbound marketing and search engine optimization depends on hiring professionals who understand…Read More
Tips for Hiring and Working With Freelance Writers
Freelance writers vary on experience, professionalism, expertise and quality. Finding one who will truly meet an organization’s needs requires a…Read More
Before You Cut and Paste, Obey Copyright Laws
Digital media experts offer lots of advice to successfully market online, but rarely do they emphasize why it is important to obey copyright…Read More
Website Writers and Developers Must Work in Tandem
Developing websites is far different from even five years ago. Website technology and Search Engine Optimization (SEO), as examples, have…Read More
How Different Generations Consume Content Online
How differently do generations consume content online?Think the younger generations consume the most online content compared to baby boomers? Not…Read More
Leader’s Edge Feature Offers Digital Marketing Insight and Advice
Question: When there is so much Internet noise, how do you make sure your company stands out? Answer: Digital marketing.…Read More
In Social Media, You Are What You Post
Maintaining privacy is not easy these days, but national security document leaker Edward Snowden is here to help. In a…Read More